Business websites that bring customers in
A website that brings customers in rather than just sitting there. Fast on a phone, easy to find on Google, and built so you can change your own opening hours without emailing a developer.
What you get
- Mobile-first site that loads fast on any phone
- Set up to be found on Google from day one
- Content you can update yourself
What a business website actually has to do
Most people meet your business on a phone, in between other things, with one of three questions: what do you do, are you any good, and how do I book, buy or call? If your site makes them work for those answers, they go back to the search results and tap the next one.
So I start there rather than with a homepage design. On the discovery call we work out the one or two things you most want a visitor to do, and every page gets built around making those easy. For a salon that is booking an appointment. For a contractor it is asking for a quote. For a shop it is finding the product and paying for it. For a larger company it is getting the right enquiry to the right team.
Fast on a phone, because that is where your customers are
Every site is designed for the phone first and then stretched out for a laptop, not the other way round. Text is readable without pinching, buttons are big enough for a thumb, and images are resized for the screen asking for them, so nobody downloads a billboard to look at a thumbnail.
Speed is part of this. Pages are built ahead of time and served from a global network rather than assembled on every visit, which is how this site works too. A slow page costs you customers before they have read a word.
Set up to be found on Google from day one
Nobody can honestly promise you the top spot on Google, and I would be wary of anyone who does. What I can do is make sure nothing about the site holds you back: a clear title and description on every page, a sitemap, structured data that tells search engines what your business is, and correct redirects, all there at launch rather than bolted on later.
For a local business, your Google Business Profile and real customer reviews carry a lot of the weight as well. Those belong to you rather than to the website, and I will tell you so instead of pretending a website does the whole job.
Change your own opening hours
Holiday hours, a new price, a new photo: you should not have to email a developer and wait for any of that. The things you change most are set up so you can change them yourself, and at handover you get a recorded walkthrough and plain written instructions you can pass to staff.
You also get the keys. The domain and every account are in your business's name, so the site stays yours even if we never speak again.
Template or custom build?
If a template builder would do what you need, I will say so on the call, and that does happen. A custom build earns its cost when the template starts fighting you: booking rules it can't express, a store that has to share records with your appointments, or a site you have already outgrown once.
